Charleston’s Secret Weapon for Sellers - HomeStretch with Ian Ouellette

In this episode, I sit down with Ian Ouellette, founder of HomeStretch Charleston, to talk about how home preparation services are changing the game for homeowners and real estate professionals. From tackling those “make-ready” projects before a home hits the market to maximizing curb appeal and buyer interest, Ian shares why the details matter and how HomeStretch takes the stress out of selling.

We dive into:

• The biggest mistakes homeowners make before listing their property

• How professional prep boosts value and shortens time on the market

• Charleston’s unique real estate quirks and how to stand out

• Why HomeStretch is more than a service—it’s a growing business opportunity

Whether you’re a seller, realtor, or entrepreneur curious about franchising, this conversation highlights how preparation today leads to profits tomorrow.